​​ 
-—FOR IMMEDIATE RELEASE—-
 
NEW YORK, NY (Nov. 16, 2016) – In an era of division and disharmony, Islamic Circle of North America (ICNA) is proud to have worked with Amazon, along with other faith-based organizations, on its ad for Amazon Prime. This ad goes beyond its objective of selling a product and highlights true friendship and caring, despite religious and racial backgrounds.

Mutual respect, kindness and being friendly with our neighbors, Muslims or not, is part and parcel of Islam. We hope this small expression of compassion by the the world’s largest online retailer will play a role in making this world a more inclusive place for everyone.
See the ad:

See media coverage:
USA Today
The Guardian
Campaign Live

Leave a Reply

Your email address will not be published. Required fields are marked *