We are pleased to present the findings of our Family Values and Gender Roles Snapshot, a comprehensive online survey conducted on our behalf by The Harris Poll. This survey provides valuable insights into the attitudes and beliefs of Americans as we delve into the realms of faith, changing social norms, and their profound impact on our society.

This snapshot provides a unique window into the collective consciousness of Americans, offering a deeper understanding of how faith and evolving social norms shape our values and perceptions. By examining the intricate interplay between tradition and progress, we aim to shed light on the dynamic landscape of family values and gender roles in contemporary American society.

The Family Values and Gender Roles Snapshot is an informative exploration of important topics, offering thought-provoking insights that challenge preconceived notions and inspire meaningful conversations. Our aim is to foster a greater understanding of the complex dynamics shaping our society today.


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Changes In Social Norms

🤔 Changing Social Norms: Redefining the Path to Happily Ever After

Did you know that a staggering 74% of Americans believe that shifting social norms have made marriage less appealing to younger generations?

From a growing focus on education and career growth to increased acceptance of cohabitation without being married, these factors are reshaping our perception of lifelong commitment.

In fact, 26% of Americans strongly agree with this observation, highlighting the depth of sentiment surrounding cultural shifts.


The Appeal of Marriage in Younger Generations

Astonishingly, over 7 in 10 Americans aged 18-44 (73%) acknowledge that these evolving social norms have made marriage less appealing for younger generations

📊 Bridging the Generation Gap: Diverse Perspectives on Marriage

When examining the survey data, a fascinating trend emerges. 80% of Americans aged 65 and above concur with the statement, whereas 72% of Americans aged 18-54 share this sentiment.

These findings underline a significant generational divide in how changing social norms influence attitudes toward marriage.

🙏 The Role of Faith: Insights from Religious Communities

Interestingly, the survey also delved into the influence of religious beliefs on marriage attitudes. The results revealed that religious Americans are more likely than non-religious Americans to agree that changing social norms have made it less appealing for younger generations to get married (76% vs 69%). This highlights the diverse perspectives that arise from different spiritual beliefs.

If you want to report out that language it would be Religious Americans are more likely than non-religious Americans to agree….(76% vs. 69)

The Role of Religion: Religion is important in upholding traditional family values!

Religion has significant impact on traditional family values. A substantial 69% of Americans believe that religion plays an important role in preserving these values, with 32% strongly agreeing.

🙏 Age and Beliefs: Shaping Perspectives

Interestingly, Americans aged 35-44 (71%) and those aged 55+ (75%) are more likely to agree compared to individuals aged 18-34 and 45-54 (62% each).

Some place a higher emphasis on religion in upholding traditional family values.

💪 The Power of Conviction: Influence of Religious Beliefs

The data also reveals that religious individuals significantly align with the importance of religion in upholding traditional family values. A striking 81% of religious Americans agree, in contrast to only 35% of non-religious individuals.

Moreover, the disparity continues with 40% of religious individuals strongly agreeing, compared to just 10% among their non-religious counterparts.

Conflicts with Americans aged 35-44 agreeing-change to “some generations” or remove 35-44 part

The Impact of Traditional Family Values: A Predicted Rise in Divorce Rates

An overwhelming two-thirds (67%) of Americans believe that the U.S. will experience an increase in divorce rates due to this lack of commitment, with 29% strongly agreeing.

🔍 Perspectives by Age Group: Insights Unveiled

When examining the data by age group, it becomes apparent that Americans aged 55+ (69%) are more likely to agree compared to those aged 18-34 (62%).

This generational  suggests varying perceptions regarding the connection between traditional family values and divorce rates.

🙏The Influence of Religious Beliefs: A Crucial Factor

Religious affiliation plays a significant role in shaping opinions on this matter. A substantial 72% of religious Americans agree, while only 52% of non-religious individuals share the same sentiment.

The disparity continues, with 33% of religious Americans strongly agreeing, in contrast to 20% among non-religious individuals.


The Influence of Individualism and Changing Gender Roles on Traditional Family Values

A majority of Americans, over 3 in 5 (64%), believe that individualism in American culture has contributed to the decline of these values, with 23% strongly agreeing.

🤷‍♂️ Gender Differences: Diverse Perspectives

When examining the data, it becomes apparent that men are more likely than women to strongly agree with this statement (25% vs. 21%). These varying perspectives shed light on the complex relationship between individualism and traditional family values.

🙏 Religion and Beliefs: Shaping Perceptions

Religious beliefs play a significant role in shaping opinions on this matter. A substantial 68% of religious Americans agree, in contrast to 53% of non-religious individuals.

 The disparity continues, with 25% of religious Americans strongly agreeing, compared to only 16% among non-religious individuals.

🚻 Shifting Gender Roles: A Contributing Factor

Additionally, over 3 in 5 Americans (63%) believe that changing attitudes towards traditional gender roles have also contributed to the decline in traditional family values. Interestingly, men are more likely than women to agree with this statement (67% vs. 59%), with almost one-third of men (32%) strongly agreeing compared to 23% of women.


This survey was conducted online within the United States by The Harris Poll on behalf of the Islamic Circle of North America between May 4-8, 2023, among 2,053 U.S. adults ages 18+.

Results were weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, household income, and propensity to be online, to bring them in line with their actual proportions in the population.

Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.8 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. 

All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments.

About The Harris Poll

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing. To learn more, please visit